Consumer Protection from misleading electronic advertising in Jordanian Legislation

Abstract

This study explains the extent of the civil protection governing consumer protection from misleading electronic advertisements within the Jordanian legislation. To this end, the study discusses the adequacy of the general principle of the Jordanian civil law No of 1976 and the Jordanian consumer protection law No.7 of 2017 in approving serious and effective legal foundations in consumer protection from misleading electronic advertising. The study concludes a set of results, the most important of which legislation related to misleading advertisements applies without regard to the media used to transmit and disseminate information, where the same provisions apply despite the difference between the consumer and the online advertiser's relationship from the traditional relationship, which requires legal protection for misleading advertisements online.

Finally, the study proposes several recommendations, perhaps the most important of which are: the Jordanian legislator's demand for the need to work on drafting special provisions for consumer protection against misleading advertising through the Internet and not be satisfied with the means of protection available in the general rules in the civil law or those included in the Consumer Protection Law, as well as the need to activate the role of the Jordanian Consumer Protection Association included in Consumer Protection Law No. (7) Of 2017.