The Language of Electoral Propaganda of the Candidates of the Eighteenth Jordanian Parliament: A Linguistics and Communicative Study

Abstract

This study seeks to monitor one of the aspects of human communication, which is a purely functional aspect intended to achieve many functions based on a linguistic text, and it studies electoral propaganda from the point of view of applied social communicative linguistics based on extracts from the linguistics and social sciences, attempting to merge between them. They deal with language as a communicative event that mediates human social activity on the one hand, and they meet on the ther hand in that they depend on field studies.

Electoral propaganda was intended to be a distinct form of functional language use, as it invests linguistic structures in order to achieve prevalence and acceptance of the ideas presented, so a number of language functions were invested to achieve its goals. Consequently, it relied on the written communication and  persuasive guiding function.

This research has sought to demonstrate the use of language in propaganda, when one uses a language structure to do an informational function news post, when another does a mentoring job, and when a third does a persuasive job.Thus, the research adopted a functional linguistic approach that explores the linking of the linguistic structure to its function, so communication in electoral propaganda has to be analyzed in order to reveal the strategies of propaganda speech (electoral propaganda) and how it is formed in linguistic texts that carry a message and aim to persuade, while benefiting from the discourse analysis methods.The characteristics of the text of the publicity speech were investigated, and there was a link of each characteristic with its communicative function that it performs, including the phonological, grammatical and semantic characteristics.

It was shown that electoral propaganda is a specific aspect of language use , which is based on discursive strategies that attach great importance to the recipient (the voter)., . Therefore, it adopts psychological, social, communicative and linguistic foundations in order to achieve its intended purpose.