Mutah Journal of Humanities and Social Sciences (MJHSS)

Analysis of the Relationship between Advertising and Profitability: A Case Study of the Jordanian Manufacturing Sector

hassan ALAMRO — Tue, 14 Jan 2025 00:00:00 +0100

This study aimed to investigate the relationship between advertising and profitability in the Jordanian manufacturing sector for the period (2011-2020), at the level of (22) sub-sectors, relying on the method of analyzing time series and cross-sectional data (Dynamic Panel data). The study employed several methodologies to confirm the credibility of the results, including Generalized Method of Moments (GMM). To confirm the validity of the results, standard models that capture the relationship between advertising intensity and profitability were estimated using the Fully Modified Ordinary Least Square (FMOLS) methodology, the Fixed Effects (FE) methodology, and the Random Effects (RE) methodology. The study found a reciprocal relationship between advertising and profitability in the Jordanian manufacturing sector, where the results showed that the direction of the effect was as follows: a significant and positive effect of advertising intensity on profitability, as well as a significant and positive effect of profitability on advertising. The results of the study also indicated that there is a significant and positive effect of concentration on advertising and profitability. Also of the important results that the study reached is that the effect of advertising on profitability is a function of concentration, which confirms that the structure-conduct-performance hypothesis applies to the Jordanian manufacturing sector.

State feminism and women's empowerment in the UAE

Fatima Khamis Alzaabi, Noha Mellor — Tue, 04 Mar 2025 00:00:00 +0100

This research aims to examine how Gender Balance Council (GBC) campaigns impact gender equality in the United Arab Emirates. The study uses state feminism theory to evaluate the effects of these campaigns. To collect data, four focus groups were conducted with young Emiratis from different cities, where they were asked about their thoughts on the GBC campaigns and how they have influenced their understanding of gender equality. The findings of this study provide a fresh perspective on state feminism and gender equality, revealing that state feminism has been a vital first step toward women's empowerment in the Gulf region. However, it is suggested that state policies should engage with various societal groups in shaping state initiatives through participatory communication for further advancing women's societal standing and countering negative perceptions of women's roles.

Taking Precaution in Case of Obligatory Usury: A Contemporary Applied Jurisprudential Study

Osama Al-Sarayrah — Tue, 04 Mar 2025 00:00:00 +0100

This study dealt with one of the jurisprudential rules related to precaution: the rule of taking precaution when usury is obligatory. The researcher explained the meaning of the rule in particular and in general, and explained the evidence related to it from legal texts that establish the foundations of the rule, as pioneered by Al-Izz bin Abdul Salam 25/ 862, and that proves its legitimacy. The study also focused on highlighting the role of the rule in absorbing new applications and calamities related to contemporary investment formulas, proving that the Islamic law is realistic so that it keeps pace with people’s lives and accommodates all emerging issues, in a way that meets people’s interests and removes hardships that may face them.

Explaining multiple rulings with one reason according to Shafi’i fundamentalists: Applied original study

Manal Albabili — Tue, 04 Mar 2025 00:00:00 +0100

This study addresses a fundamental issue of analogy, which is “justifying multiple rulings with a single reason” according to Shafi’i fundamentalists.

The study clarified the concept of explaining multiple rulings with a single reason, then showed how the Shafi’i fundamentalists dealt with clarifying the subject of the dispute in this study, as the rulings include three different types: identical rulings, contradictory rulings, and different rulings.

The subject of the dispute in the issue lies in the third type of ruling, which is: the multiplicity of different, non-contradictory rulings. The opinions of the Shafi’i fundamentalists differed on this issue. Some of them permitted the multiplicity of rulings and some of them prohibited that, but the research concluded in its result that the disagreement is in fact verbal, so the multiplicity of rulings one reason is not impossible. This has been demonstrated by presenting some of the jurisprudential applications of Shafei’s on the permissibility of justifying more than one legal ruling with one reason.

A Proposed Program for Enhancing Left-Hand Accompaniment on the Qanoun Using Notes of the Arpeggio: An Experimental Study

Raeda Ahmad Alwan, Othman Ahmad Kanani — Tue, 04 Mar 2025 00:00:00 +0100

The study aims to propose an educational program to play the qanoun through accompaniment by Arpeggio tones.The study sample consisted of 6 students specializing in the qanun instrument in the Music Department at the Faculty of Fine Arts at Yarmouk University and amateur qanun students in private music institutes in Amman, representing 50% of the study population in the aforementioned places. The program includes three warm-up exercises and eight songs. The researcher has mainly used the experimental method to conduct this study. The program has been designed based on a gradual increase of difficulty to reach an accurate level of accompaniment using both hands. The study has reached results, the most important of which is that the proposed program has proved its effectiveness and its outcomes are positive; after the end of its period, the difficulties facing the study sample students disappeared, and their performance was relatively good and proficient. Of the most important recommendations of the study is the need to pay attention to the different playing techniques on the qanun instrument and to use them in building training programmes.

The Impact of Employee’s Empowerment on Organizational Citizenship Behavior in the Jordanian Ministries: Employees’ Perspective

anis khassawneh, Shahed Alqudah — Tue, 04 Mar 2025 00:00:00 +0100

This study investigates the influence of employees' empowerment on organizational citizenship behavior within the Jordanian ministries' centers. A systematic random sampling technique was employed to select a sample of 500 employees from 10 ministries. Three hundred and eighty-three viable questionnaires (76.6% of the samples) were examined and processed. The findings indicated a moderate level for both empowerment and citizenship behavior. A noteworthy positive impact of employees' empowerment on citizenship behavior was observed. Empowerment accounted for 46.5% of the variation in citizenship behavior. In conclusion, the study recommends reinforcing employees' empowerment and implementing measures to enhance citizenship behavior within the Jordanian ministries. Additionally, it underscores the importance of future research exploring mediating variables such as job satisfaction, organizational justice, and organizational commitment in understanding the relationship between employees' empowerment and citizenship behavior in the Jordanian public sector.

Artificial Intelligence in Graphic Design Processes: The Impact Analysis and Challenges

Tue, 04 Mar 2025 00:00:00 +0100

Abstract

The integration of Artificail Intelligence (AI, henceforth) in graphic design is more than just a revolution; it is an era-defining transformational wave that has completely altered the way things are done in the creative industry. This piece of research explores the broad impacts that AI has on graphic design— from being able to take care of repetitive tasks without any fuss all the way to helping designers discover new horizons in their creativity. It even looks into personalization through a comprehensive review that includes current AI technologies as well as literature and case studies available.

We consider both sides when we talk about what role AI can play for us: opportunities it brings along with challenges we might face because of its implementation. Through a background review and analysis of current AI applications and tools, the study will highlight the potential benefits, challenges, and ethical issues associated with integrating AI into graphic design. The goal of this study is to help graphic design professionals make informed decisions about using AI in their work and shed light on the changing graphic design landscape and the impact that AI integration will have. The results of this study indicate that AI has a dual role to play in the field of design — while making design capabilities available to the masses, it also stirs up discussions on ethics through issues like whether automation can lead to job displacements or not? and where does one draw a line on creativity?

As we draw our attention towards navigating through this constantly evolving landscape which is now being powered by AI at every step, let us try to understand how these technologies are not just changing production methodologies but redefining what art stands for, especially at a time like ours, when we find ourselves deep into this digital age.

Overt and Covert Youth Problems: A Qualitative Study of Specialists' Experiences in Qatar's Youth Sectors

Asma H. Malkawi, Hmoud Salem Olimat — Tue, 04 Mar 2025 00:00:00 +0100

Qatar has established several institutions dedicated to youth education, employment, and care. This study aims to identify and address youth problems from the perspective of specialists in these institutions. The study adopts a qualitative, phenomenological design. Data was collected through asynchronous interviews from a sample of 54 specialists, and a questionnaire with open questions was used on a purposive sample. The data was analyzed thematically by MAXQDA. The study revealed two levels of problems affecting youth. The first level pertains to frequently encountered issues like addiction, sexual problems, and communication difficulties. The second level involves less common issues, but their impact is profound. These problems are associated with a significant percentage of young people exhibiting negative personality traits, fostering imitation, materialism, luxuryy, and exessive comfort. The constant influx of media influences contributes to mental distraction, lack of focus, and value dissonance, potentially leading to negative behaviors and psychological disorders. In addition, Western influences continually impact young people in universities, workplaces, and the media, which weakens their confidence in society and culture and may decrease religious scruples, leading to negative behaviors and psychological distress. The study emphasizes the importance of proactively addressing personality trait issues in young people to prevent more severe problems from arising.

Virtual Influencers vs. Human Influencers in the Age of Digital Transformation: Which Holds Greater Influence?

SAEED M.Z A. Tarabieh — Tue, 04 Mar 2025 00:00:00 +0100

The popularity of influencer marketing seems to be on the rise lately, particularly within the tourism sector, where it is being increasingly utilized with significant space for expansion. A novel aspect of this marketing strategy that remains relatively under the radar is virtual influencers (VIs). This study delved into the comparative effectiveness of human (HIs) versus VIs, a topic that has yet to be explored extensively. The results of this study revealed that both influencers (HIs and VIs) have a strong and positive impact on perceived trustworthiness (PT), customers' booking intention (CBI), perceived usefulness (PU), and social presence (SP). Moreover, the study highlighted the crucial role of PT, indicating a positive influence on CBI. PU was also shown to boost CBI significantly. However, the direct impact of SP on booking intentions did not present a statistically significant result. This study contributes significantly to the influencer marketing domain, offering promising insights and laying the groundwork for further exploration. Both theoretical and practical implications of these findings are discussed.

Anthropometric Measurements and their Relationship to the Level of Achievement among Junior Swimmers in Jordan

Ibraheem Mohammad Al-Tarawneh, Mutasem Ahmad Al-Khatatbeh — Tue, 04 Mar 2025 00:00:00 +0100

The study aimed to identify anthropometric measurements (body mass, body height, arm’s length, leg’s length, chest circumference, and waist circumference) and their relationship to the level of achievement among junior swimmers in Jordan. The researcher used the descriptive approach as it suits the study. The sample of the study consisted of 36 juniors from Al-Hussein Youth City Club swimming pool and the International Academy simming pool, both in Amman. The samples were selected by a Complete Census method. The anthropometric variables were measured by a medical scale, a measure tape, and, to measure the level of achievement represented by the time of the belly crawl swimming for a distance of 25 meters, a stopwatch.

To analyze the data statistically, the following statistical methods were used: arithmetic mean, standard deviation, skew coefficient, Pearson correlation coefficient, and regression analysis. The study concluded that body mass is the only variable that can predict the time of belly crawl swimming among juniors in Jordan. The researcher recommended the need to rely on body mass in selecting junior swimmers for the goal of an achievement in belly crawl swimming.