Cyber-Feminist Discourse Analysis of the Growing Role of AI-Based Online Consultancies in Shaping Opinions and Advice in Digital Spaces

Abstract

This qualitative study attempted to examine a cyber-feminist analysis of the growing role of AI-based online consultancies in shaping opinions and advice in digital spaces among a group of Jordanian cyber-feminists on social media from an AI-powered solutions perspective. AI appears to affect feminist society in particular, disrupting all its layers, particularly for the most vulnerable groups. The sample of the study included 350 comments posted by Jordanian feminists, in addition to the prevalent comments on social media referring to AI as a consultancy platform, mainly on Facebook, under reports of domestic and family disputes, which were investigated as empirical material. This paper investigated blog content and comments related to AI. The goal was to analyse participants’ perceptions of social media antagonism and misandry, as well as the sensitivity of AI when adapted as a social consultant by feminists. The researcher used Cyborg Scraper as a research instrument for data collection. The study employed a textual analysis methodology based on AI feminists' commentaries, posts, videos, and texts using Kuckartz's (Kuckartz, 2019) framework and the hermeneutic method (Hermeneutic method, GT, and DA). The results indicate that a gender panopticon, particularly targeting males, exists on AI-powered platforms and mass media. In fact, these platforms exerts a considerable influence. AI-based consultancy references neglected male vulnerability when vilonece occurred. The AI platform adopted a subjective system, neglecting the social responsibility that corporations should assume. Feminist followers supported this approach, whereas males strongly disapproved of it. Although cyber-feminism has emerged in Jordanian social media, it remains constrained by masculine cultural practices