The Impact of Strategic Entrepreneurship Orientation on Strategic Performance of Jordanian Public Universities

Abstract

This study aimed to analyze the impact of strategic entrepreneurial orientation dimensions (innovativeness, proactiveness, and risk taking) on the strategic performance of Jordanian public universities. A questionnaire was used to run a survey of 213 academic-administrative leadership employees in three public universities, namely Yarmouk University, Jordan University, and Mutah University. Using SmartPLS 2.0 Software, the data that was collected was analyzed by using a Partial Least Square (PLS) method. The findings show that innovativeness and risk-taking dimensions have a significantly positive effect on the strategic performance of public universities, whereas the proactiveness dimension has no significant effect. This study contributes to the field of entrepreneurship in developing countries and enhances the knowledge of the impacts of strategic entrepreneurial orientation dimensions on the strategic performance of Jordanian public universities.