Technology Application and Hotel Innovating Performance: The Moderating Role of Smart Hotel Systems

Abstract

Purpose – At present, technology applications play a critical and pivotal role in enhancing operational efficiency and guest satisfaction; therefore, this paper aims to explore the determinates of the relationship between technology applications degree and innovation performance by mediating the role of smart hotel systems and their impact on raising the level of services in the hotel industry.

Design/Methodology/Approach — This study uses a random sampling method to obtain Aqaba’s five-star hotel guests and management members. The data were analyzed using the partial least squares structural equation modeling (PLS-SEM) technique, also known as variance-based structural equation modeling.

Findings — The paper's results indicate that smart systems satisfy the criteria for leading technology applications and innovation performances.

Research limitation/implication — based on employees' resistance to change, guest acceptance, implementation of technology, data security risk, and smart systems installation cost in the hotels. This paper contributes to smart hotel systems research by providing efficient operations, leading technology applications, and developing innovative performance to raise the service and competitiveness in the market; therefore, they are expected to help researchers in theory testing and to shape the sample features; final results should be considered cautiously.

Practical implication — Smart systems' role in technology applications could be implemented as an innovation development instrument.

Originality/ Value — This paper's contribution depends on the lack of practical comprehension of technology applications, innovation performance, and the moderating role of smart hotel systems.