Ayed Albashabsheh ا.ع. 2025. The Impact of Virtual Reality (VR) on Improving Customer Experience: A Case Study of the Religious Tourism Sector. Mutah Journal of Humanities and Social Sciences (MJHSS). 40, 4 (Oct. 2025). DOI:https://doi.org/10.35682/mjhss.v40i4.1365.